BACHELOR OF BUSINESS ADMINISTRATION

Introduction

BBA is one of the most advanced streams of under graduation study based on the curriculum it offers and the opportunities it has for the post-graduation studies. BBA students are exposed to multiple subjects during their three years of studies like marketing, finance, economics, corporate communication, human resource, accounting, sales and distribution, supply chain management, advertising and taxation. With growing industrial scenario in Gujarat and expanding liberalization in the state’s economy, the need for professional business administrators are constantly on the rise.

Course Objective:

(i)   To  provide  adequate  basic  understanding  about  Management  Education  among  the students.

(ii)  To prepare students to exploit opportunities being newly created in the Management Profession.

(iii) To train the students in communication skills effectively.

(iv)To develop appropriate skills in the students so as to make them competent and provide                  themselves self-employment.

(v)  To inculcate Entrepreneurial skills.

Eligibility for Admission : HSC – Admission to First Year of BBA

 Technical 3 year : Engineering Diploma : Admission to Second Year to BBA

Course Duration:3 years

Course Structure:

SEMESTER 1
Basic Accounting

Business Communication

Principles of Management

Fundamentals of Computers

SEMESTER 2

Marketing Management

Legal & Regulatory Framework

Organizational Behavior

Business Economics

SEMESTER 3
Soft Skills for Business

Strategic Management

Corporate Accounting

Financial & Management Accounting

SEMESTER 4

Consumer behavior

Human Resource Management

Business research Methods

Services Management

SEMESTER 5

Business Ethics

Business Regulations

Entrepreneurship Management

Investment Management

SEMESTER 6

International Business

E-Business

Income Tax

Project